Marketing and Social Media

This course will combine the traditional marketing and sales topics with the current trends of social media marketing. Design creative marketing projects and learn who your customers are and how to sell to them. Promote a business using social media tools such as Twitter, Facebook, LinkedIn, Pinterest, Viddy and Tumblr. Increase web traffic though search engine optimization, mobile marketing, YouTube, blogging, affiliate advertising, etc. to market products/services to target audiences. Students will address ethical issues as well as day-to-day management and implementation of all marketing activities.
College Credit available through Century College Articulation Program.